Taylor Swift has unveiled “The Eras Tour Book,” a 256-page hardcover commemorating her record-breaking tour. The book features over 500 exclusive photos, behind-the-scenes content, and personal reflections from Swift, offering fans an intimate glimpse into her journey. Available exclusively at Target, the release has drawn fans nationwide, with many braving early hours and cold weather to secure a copy.
In conjunction with the book, Swift released “The Tortured Poets Department: The Anthology,” a collection of 35 tracks from her 11th studio album, including four bonus acoustic songs. The anthology is available in both CD and vinyl formats, with the vinyl edition featuring marbled translucent discs and a 12×12-inch poster. These exclusive offerings have significantly boosted Target’s sales, with some stores experiencing low stock shortly after opening.
Swift’s Eras Tour has not only captivated fans worldwide but also had a substantial economic impact, boosting local economies and supporting food banks—a phenomenon dubbed “Swiftflation.”
