The Church of Jesus Christ of Latter-day Saints launched an international Easter campaign in April 2025 titled “Greater Love.” The campaign features a heartfelt video message that emphasizes Christ’s selfless sacrifice and encourages members to reflect His love by performing acts of service. The initiative aims to inspire outreach and unity during Holy Week, particularly among youth and online audiences.
Alongside digital content, church leaders called on members to participate in local service projects and interfaith efforts that strengthen communities. The campaign reflects the LDS Church’s growing focus on practical faith in action, and its continued investment in global outreach through media and humanitarian projects. The message of “Greater Love” resonates as a reminder that religious observance can take many forms, including kindness and compassion.
