A new ad campaign featuring actress Sydney Sweeney lounging in a tiny string bikini in a steaming hot tub has been pulled from air in two countries after being deemed “too sexually suggestive for daytime television.”
The commercial, promoting a fragrance brand, was intended to symbolize “raw sensuality and freedom,” according to its creative director. Sweeney responded to the ban with a cheeky Instagram story: “Smells like controversy.”