Kim Kardashian is making waves yet again with her latest SKIMS lingerie campaign, featuring ultra-revealing pieces designed to “celebrate confidence and sensuality.” The reality star and entrepreneur posed in lace bodysuits, barely-there thongs, and cut-out bras that had fans—and critics—talking.
Some praised Kim for embracing body positivity, while others accused her of “pushing the limits of good taste” with an ad campaign that blurred the lines between high fashion and softcore imagery. The campaign launch coincided with the 10-year anniversary of her game-changing fashion brand, further solidifying her dominance in the shapewear industry.