A recent bikini campaign featuring Gigi Hadid was reportedly pulled from several billboard spaces across conservative U.S. cities. The campaign, shot on a beach in Tulum, showed Hadid in ultra-low-cut bikini bottoms and sheer mesh wraps—photos many called “editorial perfection.”
The fashion brand behind the shoot issued a statement defending the campaign, calling it “celebratory and artistic, not vulgar.” Gigi herself posted a behind-the-scenes reel captioned: “You’re offended by skin in 2025? Touch grass.”
